Make it big.
•
Do it right.
•
Give it class.
•
Make it big. • Do it right. • Give it class. •
Nicholas Carreno
MAKE IT BIG.
DO IT RIGHT.
GIVE IT CLASS.
Hi.
Who I am
My name is Nicholas Carreno. I have a strong background in marketing, journalism and public relations in the entertainment sector. I excel in developing media relations strategy, designing social media campaigns and creating market-driven content. I have a solid skill set in organizing live events, designing external marketing materials and capturing compelling photo and video content—all with a positive attitude.
My professional career has taken me to nearly 40 states - from Chicago to L.A., more than two thousand miles all the way! I’ve gone through St. Louis, Joplin, Missouri and Oklahoma City - it looks oh so pretty. Amarillo. Gallup, New Mexico. Flagstaff, Arizona (Yes, these are lyrics to “Route 66,” but also my journey in a traveling PR firm on wheels as I drove the Oscar Mayer Wienermobile).
What I do
I aim to help connect communities. This is why I’ve worked with the Rose Parade, Kraft-Heinz Oscar Mayer, Make-A-Wish, The Walt Disney Company, St. Jude, CHOC, MLB and other great organizations.
My brand is built on kindness, integrity and a collection of stories to tell — stories that will not only leave an impression on the audience, but will leave a lasting impact on the industry they're in whether business, entertainment or a variety of branding.
My specialties include:
Digital marketing and market strategy to understand the target audience
Copywriting, creative writing, and content creation
Data analysis and audience understanding
Video production and media relations
Research skills and strong written communication
Special event logistics and creativity
Recent projects
Rose Parade® printed program design
Marketing & Communications Manager Pasadena, CA
While the Tournament of Roses is made up of several events, the two most famous events are the Rose Parade® and the Rose Bowl Game®, a tradition spanning more than a century. The event brings residents and visitors together on New Year’s Day to watch grand floats covered in flowers, spirited marching bands, and high-stepping equestrian units. One of my largest tasks is to coordinate the design and infrastructure of the beautiful print parade program.
Oscar Mayer Wienermobile® program
Brand Spokesperson (Hotdogger) United States
I ate hot dogs with Prince Harry, upgrade my skincare routine with a bologna face mask and made dreams come true with the Wienermobile as a limo for the prom. Hotdoggers are the official spokespeople of the Oscar Mayer Wienermobile who travel on a coast-to-coast wiener roast on a year-long tour spreading miles of smiles. Since 1988, Hotdoggers have relished seeing the country through the windshield of an American icon, representing the brand in all forms.
Social media for the Rose Parade®
Marketing & Communications Manager Pasadena, CA
With the Rose Parade, I increased social media growth by 40%+ in 18 months (25k to 37.3k followers on Instagram; 98k followers on Facebook). Whether a relevant social trend like Barbie summer, or cultural moments like the Met Gala, I have brought my technical know-how with my pulse on pop culture to bring new life into the Rose Parade social channels. I implemented data-driven strategy and innovative content ideas that expanded our reach and booster user interaction.
Brands I've worked with
