Projects
A comprehensive portfolio of my marketing work.
Rose Parade media coverage
2022 - Current
While the Tournament of Roses is made up of several events, the two most famous events are the Rose Parade® and the Rose Bowl Game®, a tradition spanning more than a century. The event brings residents and visitors together on New Year’s Day to watch grand floats covered in flowers, spirited marching bands, and high-stepping equestrian units. One of my largest tasks is to coordinate the design and infrastructure of the beautiful print parade program.
Rose Parade program design and distribution
2022 - Current
While the Tournament of Roses is made up of several events, the two most famous events are the Rose Parade® and the Rose Bowl Game®, a tradition spanning more than a century. The event brings residents and visitors together on New Year’s Day to watch grand floats covered in flowers, spirited marching bands, and high-stepping equestrian units. One of my largest tasks is to coordinate the design and infrastructure of the beautiful print parade program.
Chipotle partnership
2024
I collaborated with Chipotle to promote to celebrate the grand return of Chicken al Pastor back on the menu. After seeing my love for Chipotle, they reached out to me directly to see if I would be interested in making a silly video in my office. I dressed in all aluminum foil for the greater good of Chipotle.
Voiceover work for Rose Parade commercials
2023
I provided my voice talents for streaming commercials for the 135th Rose Parade and the Tournament of Roses. My voice and editing work was featured on four streaming services, including Fubo TV, Christmas Plus, Pluto TV and LocalNow.
Press Releases for Rose Parade and Tournament of Roses
2022 - Current
I have written and created a variety of written publications for the Rose Parade and Tournament of Roses including press releases, newsletters, social copy and printed copy.
Winner for Hotdogger Challenge
2021
For my work with the Oscar Mayer Wienermobile, we were each partnered up in team of two with the challenge to create to most exhilarating, full, experiential week of marketing opportunities and buzz. We were placed in Santa Barbara, CA for our event week, and we scheduled more than 40 events that raised nearly $3,000 towards a local nonprofit - Food From the Heart - a localized “Meal on Wheels” adjacent program. Our planning, execution, media hits and marketing landed us the top award for the Wienermobile program.
Oscar Mayer Wienermobile program recruitment video
2022
Life on the road as an official “Hotdogger” of the Oscar Mayer Wienermobile program is never a dull moment. From eating hotdogs with Prince Harry, to partnering with Lyft to deliver joy in Chicago, to driving the most bun-derful Prom limo ever, the work behind the grilled fiberglass hot dog on wheels is true PR mastery and experiential marketing. On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing icon.
Feature on Ad Age's top brand TikTok videos
2022
In March 2022, a TikTok video I created was featured on Ad Age's ranking of the top brand TikTok videos of the month. The video is a “Things that just make sense” trend video of unique items in and about the Wienermobile. This video garnered more than 28 million plays on TikTok and is still one of the highest viewed TikTok videos on the Oscar Mayer TikTok. The feature in AdAge resulted in receiving company-wide recognition and a special award called “Top Dog” for high ROI for a video that cost close to nothing.
Drivers License Parody: “Wieners License” - Oscar Mayer Hotdogger Application
2021
In an attempt to wow the hiring team for the Oscar Mayer Wienermobile Hotdogger position, I created a unique music video inspired by Olivia Rodrigo’s driver’s license. The video got the attention of the Wienermobile Director and resulted in a job position on the Hot Dog Highways as I drove the Wienermobile across the country for a year, beating out nearly 12,000 other candidates. The role was a true PR firm on wheels, and a BUNce in a lifetime opportunity.
Driving Prince Harry in the Wienermobile
2021
On the beautiful streets of Santa Barbara, I took Prince Harry on the ride of a lifetime in the Oscar Mayer Wienermobile. He shared his fun time in a speech at the Intrepid Museum, Harry discussed his experiences “living the American dream,” including a ride I took him on in the Oscar Mayer Wienermobile. Harry made a speech with a speech that made a few jokes about his experiences in America. “Just last week, I went for a ride on the Oscar Mayer Wienermobile,” he said. “How’s that for living the American dream!”
Keynote presentation for resume-building workshop
2020
Amidst the global pandemic, I partnered with faculty and staff at the College of the Sequoias in Visalia, CA to showcase some of my knowledge on resume-building techniques and how to land a job post-college.
Marketing research for local nonprofit organization
2019
I worked with U.S. Vets of Long Beach to curate a plan of action for growing and building their nonprofit organization to better assist local veterans. I conducted secondary research on the non-profit sector. I then interviewed multiple stakeholders in the organization including board members, volunteers, employees and clients to gain a better understanding of the strengths and weaknesses of the organization. I then developed a 1 year marketing plan based on the research conducted.
Marketing research consultant for local business
2018
I conducted customer interviews and secondary research at a local pizza shop (Big Slice Pizza in Fullerton, CA) to get a general understanding of areas of improvement or frustration. I then took what I had learned and created a 50 question survey that I handed out to hundreds of customers. I compiled and analyzed the data to provide the owner with major findings from his customers. I gave my recommendations for improvement based on the data from the customers. Please view the full report or my reflection video below to see more details.