Resume

Experience

Manager, Marketing & Communications

Rose Parade - Tournament of Roses | Nov 2022 - CURRENT

Pasadena, CA

At the Rose Parade, I designed and coordinated a print program valued at over $600,000 alongside the graphics team. I led a team of seven photographers, managing creative deliverables for the Tournament of Roses' local and national events. This involved trafficking assets, managing timelines, and ensuring timely delivery and quality standards. I increased social media growth by over 40% in 18 months, significantly enhancing member experience and engagement. I played a key role in event leadership, including venue research, talent coordination, contract deliverables, keynote presentations, and guest support. Additionally, I contributed to volunteer membership goals through strategic initiatives aimed at improving member experience, retention, and acquisition. I also proposed and implemented process and budget improvements to enhance event execution.

Oscar Mayer Wienermobile Hotdogger

Oscar Mayer - Kraft Heinz | Jun 2021 - Jun 2022

All 50 States of the United States

I planned and executed over 150 B2C marketing events across 36 states, managing project timelines and deliverables to ensure seamless execution. By effectively managing communications and promotional activities, I generated over 5 billion media impressions. I hosted and coordinated high-profile events, including a feature in AdAge, a meet-and-greet with Prince Harry, and various brand activations such as Lyft, a clothing line, Bologna skincare, and the Prom-mobile. As the point of contact for programming inquiries, I disseminated information and coordinated approvals for various activations at fairs, grocery store grand openings, community events, and other engagements.

Disneyland Guest Relations

Disneyland Resort | SEP 2015 - MAY 2021

Anaheim, CA

During a period of significant growth for Disneyland, I leveraged my deep knowledge of The Walt Disney Company and its operations to support a 63% revenue increase from $16B in 2015 to $26B in 2019. I demonstrated critical thinking and problem-solving skills while managing guest itineraries and multiple tasks simultaneously. I ensured programming materials aligned with the Disney Family of Brands and maintained factual accuracy, acting as a brand steward.

Coordinator, Student Alumni Association

Biola University Alumni Association | SEP 2017 - SEP 2019

Los Angeles, CA

I founded and created a national chapter for the Student Alumni Association, showcasing my leadership and strategic planning skills. I led a 20-person team to execute and coordinate events such as Christmas events, 5K runs, and orientations, ensuring detailed logistical planning and execution.

Marketing & Communications Intern

Make-A-Wish (Orange County, Inland Empire) | JUN 2018 - SEP 2018

Irvine, CA

I organized regional fundraising campaigns and Wish Visits, created drafts of promotional content, and learned about accurate and consistent communications across platforms from the Marketing Director. Using Adobe Photoshop and InDesign, I created social media content and written communications, enhancing engagement on Instagram, Twitter, and Facebook.

Conference Coordinator

Biola University SMU Missions Conference | OCT 2017 - MAR 2018

Los Angeles, CA

At the Biola Missions Conference, America's largest student-run conference with 20,000 guests, I coordinated sub-events, managing aspects of event materials and timelines for out-of-town guests. I co-directed a multicultural exhibition, "International House of Drinks," featuring seven countries, demonstrating strong organizational and collaborative skills.